Well, as the end of year approaches, held back only by a quick festive season, its generally a time we reflect on the year that was. Most of it can be seen by just scrolling to the bottom of this blog and reading up, but for the consise retrospect, read on...
January saw the completion and launch of my first large scale project. Getting into the supermarket game is tough, it is an extremely brand aware society. So to launch a high quality, good looking, great tasting coffee onto prime shelf real estate was a massive effort. Oh, lets not forget that its an extra 20 tonne of coffee a year. But sadly the completion of that challange timed nicely with the presentation of a new, far more exciting one
..: Poineer Coffee Roastery :..
Come February I was jobless, homeless and on my way to Qld!!! A few weeks of getting up to speed (work and home) we were up to our ears in the roastery. Some of the major highlights of the setup were definately meeting Luke and pulling shots in the office (turned into coffee bar with Alan in corner), unloading the roaster and positioning it, hooking it up... and of course firing it up (while contracters were still busy with it). The next set of highlights was seeing the reactions of our good customers who now take the roastery as a haven from the outside world. Guess its true, you can get lost in the coffee. Then we have our wholesale, picking up our first account was a rush, so satisfying (after going to the Key bar many times outside of work I can say its a surreal but mindblowing feeling watching strangers drinking coffee you roasted, prepared by somebody else who you trained, out of cups you designed, through hard work you've put in(and help of course). Lets not forget the website design and layout, and later followed by the new webshop.
So the next chapter I reflect, is what are the most memorable coffees I've drunk in the last year, in this order.
5) Realising the Sumatran Mandheling Kuda Mas Estate was everything it promised. Rich, sweet, earthy and full bodied - Damn its good!!!
5) Tied equal is realising that if I mix it with the Mocha Harrar I get the most beautiful Mocha-Java blend ever!!!
4) The Costa Rican Tarrazu as a single origin ristretto. What can i say about this coffee. If it were a little more like cherry i could nail the flavours, if it had a little distinction in the aftertaste I'd call it annaseed, if it had a little more body it would be chocolate. How can this coffee give my tastebuds so much grief. Its beautiful and undescribable.
3) 1st shot pulled of the Heritage blend when, after working on it for months, one sip and I knew I had it!!!
2) I have a very biased preconception of Australian grown coffee. Not that its bad, but at the price it is you expect so much better. The first Vac-Pot of Mountain Top peaberry caught me completely by surprise expecting the absolute worse and instead finding a brilliant, silky smooth, chocolatey defying all preconceptions and blowing my mind, a coffee that had me confused with a well balanced Harrar.
1) First shot pulled from my ,then, new Diedrichs first roast. Sour and way too light for espresso -
It was great!
That about sums it up.
Have a safe Festive season and a wonderful new years.
Happy Drinking, Jason